The technology of the search engines detects when the content is overexposed on internet or if is duplicated and this will get our pages penalized on the bottom of the index of the search engine or banned. This penalization affects our way of get traffic to our website and without traffic our page is useless.

If our content is original this will make the people gain nterest on it, and if we choose the correct keywords, our ads of Adsense will be more atractive to the readers of our site. In fact, this is a critical factor, cause to get the user make clicks on the ads is necessary those ads grab his attention, and the best way to make this happen is showing ads related to what the user is reading or looking. If our content is related to cars, is absurd showing ads of lencery. Nobody will click on that.

Its necessary choose the right disposition of the ads also. Adsense offers several formats to help us to fit the ads in the page. Would be good not to emphasize them, but not make them anonymous either. Google lets us choose the colors of the ads, for that reason would be good idea choose the same of our website.This is the best way to integrate perfectly our ads and its presentation will be nice to see.

To find the inspiration to show good content in our web is no problem: there are several article directories and ezines that contains issues like this of almost every topic that you imagine. No matter if the keywords that you want to appears in your content are hard to fit, always will be any article about the topic that we have choosen. In addition those articles are easily published in blog format. Due to the popularity of the blogs these days its a good idea to make several of those related to different niches and fill them with the articles that we can find in the article directories only if the authors give us his consent to make that.

To know what are the keywords more profitables to choose to our content, we can visit http://overture.com. In the resource page of this web they offers a very valuable service for free: the bid tool. With this tool we can know what are the keyword more valued for the advertisers. There are words with bids up to 30$, and if we can create content about that keywords, less clicks are needed to make profit. In adition, despite we have low amount of traffic dont matter us because if our ads are the best valued for the advertisers, are the most demanded for the public as well.

The summary: its necessary we give the needed importance to our content. There are on Internet a famous words: “The content is the king”. And that is true. If we want to win with Adsense is vital to find a good source of knowledge and ideas and no copy the content of other webs. Also we viewed how to make our ads not intrusive and how to make an Adsense campaign related to the interest of the surfer because this will make people do click on our ads and well earn good money with low traffic even.

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Question#1: What type of products will I market?
Questions #2: Who will I market to?
Question #3: How much money will I need to start my home-based business?
Question #4: What type of return on investment will my online business generate?
Question#5: Who are the EXPERTS in the world of online marketing?

Do your due diligence regarding the many options available in the world of home based businesses and making money online. You want your home based business to be as successful as possible so I suggest choosing to market a product you really are passionate about. Do you like sports?, Travel?, Money?, Cars?, Boats?

Working from home and making money online will allow you to market your products to the entire world. Think about the reach you will have, its incredible! Time zones, age, education level, hours of operation; the internet does not discriminate when it comes to making money online.

The start-up costs of your new home-based business will include initial product purchase, online advertising and marketing budgets, Web site hosting fees, telephone bills, software, hardware, educational materials, office products, Domain name, merchant account fees, etc. The good news is having a home based business affords you many tax benefits so get with your accountant regarding these perks!

Making money online requires just as much work as traditional brick and mortar businesses. Research the return on your investment when choosing what products you will market in your new home based business. Choosing a product that nets you $10 per sale vs. a product that nets you $1000 per sale makes a big difference in your online marketing success.

Once you determine the industry and products you will market study the successful home-based online marketing masters. No need to reinvent the wheel follow the lead of these gurus making money from home.

I am a home based business owner and am available for consulting with you as you are getting your new business up and running.
Check out my websites and feel free to contact me.

Good luck in your new home-based business!

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Home In On The Best Picks And Tips From Hundreds Each Week
Many football (soccer to our American friends) picks and tips sites provide only a few picks/tips a week, some only one, with many charging huge amounts for the privilege. In this article I will show you how to get the very best from hundreds of free and low cost picks and tips every week by answering these four questions.

What if you were able to pick the absolute best picks from hundreds of weekly picks/tips greatly increasing your chances of success?
What if those picks/tips are chosen based on the past performance of similar picks/tips and those picks/tips are all created using a combination of several tried and tested statistical methods?
What if you could know whether draw predictions, home predictions or away predictions are more successful for the English Premier League, the Italian Serie A, the German Bundesliga, or many other leagues across Europe?
What if you could do it all for FREE or very low cost?

Well now you can. If youre interested then read on.

Some Tips Are Better Than Others
Using well established statistical methods along with automated software its possible to generate hundreds of soccer tips every week for many leagues, theoretically you could cover all of the major leagues in the world. So what, why would you want to do that? Surely many of the tips will be grossly inaccurate but on the other hand many will be correct so how can you determine which will be successful and which not? It would be much better to just concentrate on one or two matches and predict their outcome by intensive and careful focused analysis.

On the face of it the above responses that I have seen over the years have some merit and deserve careful consideration, there is a good argument for focussed analysis of a single match with the aim of trying to predict its outcome. However, consider this, when a scientist runs a statistical analysis how many data items do they select as a representative sample? One, two or more? When carrying out statistical analysis the more data you have to work on the better the outcome. For example, if you wanted to calculate the average height of a class of school children you could just take the first two or three as a sample. But if they are all six feet tall they are going to be highly unrepresentative so obviously you would get all their heights and calculate the average from those, the result is a much more accurate answer. Its a simplistic example but hopefully you see my point. Obviously you can apply that argument to a single match by collecting past results for each side and carrying out statistical analysis techniques using that data, but why restrict your analysis to that one match?

We know that if we make hundreds of automated tips, based on sound tried and tested statistical methods, that some will be successful and others wont. So how do we target in on the best tips, the ones most likely to be correct, and how do we do it week after week? Well, the answer is to keep a record of how each and every tip performs, some tips are better than others and we want to know which ones. At this stage, if your thinking how can I possibly calculate all of that information for every game, in every league I want to cover, and do it every week, then dont worry Ill show you how its all done for you at the end of the article.

Results Are Not Always The Same
Simply keeping a record of how each of the hundreds of tips we make actually perform against the eventual result is not enough, what we need now is a way of analysing that data and grouping it logically to get the best from it. Results are not always the same, in other words a tip that shows one possible outcome for match A and the same possible outcome for match B will not necessarily produce the same result (i.e. a correct prediction or a wrong prediction). Why is this? Well there are hundreds of reasons why and you will never be able to account for them all, if you could you would no doubt be a millionaire. When trying to predict the outcome of a match you may look at such qualitative things as the current injury list of each team, the team sheet, morale of the players, etc. We can also look at Quantitative factors using our statistical methods to predict the outcome of the match, so we may look at such things as past performance, position in the league, or more tried and tested statistical methods such as the Rateform method. We can use all of this information to predict the outcome of match A and the outcome of match B and still not have the same result, part of the reason for this is, as explained before, that we can not account for all the factors in a match, its impossible. But theres something else, something we can account for which we have not yet thought about.

When we look at one match in isolation we only look at the factors concerning each of the two teams in the match, but why not expand this to look at how the other teams they have played are also performing? Why would we want to do that? I hear some of you say. Because results are not always the same. Lets say our prediction for match A and match B is a home win (forgetting about the predicted score for the moment). What else can we take into account to improve the prediction of a home win? We can look at the performance of all the home win tips made for the same competition that the match is being played in and then make a judgement based on that new information. This is great as it gives us an extra factoring level to take into account that we did not have before.

Looking across all the home win predictions in a single league will give us a percentage success rate for home wins for that particular league, but we can improve on this even further. We can do this by doing the exact same exercise across many different leagues and obtaining a percentage success rate for each league. This means we can now look for the league which produces the best overall home win prediction success rate and look for home win predictions for the coming fixtures. By default we know that that league is more likely to produce a successful outcome for a home prediction than any other. Of course we can employ this technique for away win and draw predictions as well.

How Tight Is The League?
Why does this difference between the leagues occur? As with trying to predict the outcome of a single match there are many factors that make up this phenomenon, but there are just a few major factors that influence why one league should produce more home wins through a season than another. The most obvious of these could be described as the tightness of the league. What do I mean by tightness? In any league there is often a gap in the skills and abilities of those teams consistently at the top of the league and those at the bottom, this is often expressed as a difference in class. This difference in class varies markedly between different leagues with some leagues being much more competitive than others due to a closer level of skills throughout the league, a tight league. In the case of a tight league the instances of drawn games will be more noticeable than with a not so tight league and home wins will most likely be of a lower frequency.

So, lets say we are interested in predicting a home win, armed with our new information about the tightness of leagues we could make predictions for matches throughout a season for as many leagues as we can manage, and watch how those predictions perform in each league. You will find that the success of the predictions will closely match the tightness of a particular league, so where a particular league produces more home wins then we will have more success with our home predictions. Dont be misled, this does not mean that just because there are more home wins we are bound to be more accurate, what I am taking about is a success rate in percentage terms of the number of home predictions made which has nothing directly to do with how many actual home wins there are. For example, lets say we make one hundred home predictions in league A and one hundred in league B, and lets say that seventy five percent are correct in league A but only sixty percent in league B. We have made the same number of predictions in each league with differing results, and those difference are most likely due to the tightness of each league. League B will be a tight league with more teams having similar levels of class, whereas league A has a wider margin of class when it comes to the teams within it. Therefore we should pick out the best performing league concerning home wins and make our home win selections from that league.

We Have To Be Consistent
Of course there is more to it than that. Its no good just taking each tip and recording how it performed we have to apply the same rules to each and every tip made. You have to make sure that the parameters you set for each predictive method you use (e.g. Rateform, Score Prediction, etc.) remain constant. So choose your best settings for each method and stick to them for each and every prediction, for every league, and for the whole season. You must do this in order to retain consistency of predictions within leagues, between leagues, and over time. There is nothing stopping you using several different sets of parameters as long as you keep the data produced from each separate.

If you are wondering what the parameters are then take the Rateform method as an example. Using this method we produce an integer number that represents the possible outcome of a match (Im not going to go into detail about the Rateform method here as thats the subject of another of my articles). You can set break points that represent a home win and an away win, so if the resulting rateform output for a match is higher than the upper breakpoint then that match could be deemed a home win. Similarly, if the resulting rateform output for a match is lower than the lower breakpoint then that match could be deemed as an away win. Anything that falls in-between is deemed a draw.

Do It For FREE Or Very Low Cost

So how do I get all this information without having to calculate it all myself?

Footyforecast.com has been delivering this kind of information, week in week out, on its website since 1999. It covers eighteen leagues across Europe including; English Premiership, Scottish Premiership, Italian Serie A, German Bundesliga, Dutch Eredivisie, Spain, France, to name but a few. A total of seven different statistical methods are used to determine the outcome of each game played in each league, and a comprehensive record of how each method in each game performed is kept. A lot of this information is totally free to site visitors but for a small subscription fee you can gain access to the data from all eighteen leagues. Apart from how each tip performed within its respective league Footyforecast also provides the league tables of how each league has performed in successfully predicting outcomes of games. The league tables of prediction performance are produced for home win predictions, draw predictions, away win predictions, and for overall predictions and are invaluable tools to the soccer punter when deciding where to target their European soccer predictions. You can visit the Footyforecast website by using the link below:

http://www.footyforecast.com

So there you have it. Hopefully I have shown you how to target in on the best leagues in order to raise your chances of success when predicting 1X2 results, and, although I offer no guarantees, Im fairly confident that this method will improve your profits.

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Gaining a basic knowledge of financial statements, and applying this knowledge when choosing or assessing investments can help you pick tomorrow’s winning stocks, while avoiding tomorrow’s losers.
Of course, financial statement analysis will not always factor in significant news events, unexpected incidents, changes in management, and other factors which may influence share prices, but it provides a starting point from which to gauge the present value of shares, independent of future occurrences.

The following report details some simple financial statement explanation and analysis methods. Although the topic can get much deeper and more complex, this article is designed to give investors the ability to understand the numbers and simpler of financial ratios, and be able to use that knowledge to assist them to make better decisions when doing their due diligence.

Balance Sheet

The balance sheet shows a company’s financial position at a specific date, usually the last day of the company’s fiscal year for annual reports. One side of the balance sheet shows what the company owns and has owing to it, called assets. The other side represents liabilities, which are what the company owes, and also has shareholders’ equity, which represents the excess of the company’s assets over its liabilities. Shareholder’s equity is often referred to as book value.
Total assets are equal to the sum of the company’s liabilities plus the shareholders’ equity. In other words, take away liabilities from assets and the remainder is what value is owned by the shareholders.
The Balance Sheet can be used to uncover the value of the company, the debt load, and cash position.

Earnings Statement

Also called the Income Statement or Profit and Loss Statement, it shows how much revenue a company received during the year from the sale of its products and services, and the expenses the company incurred due to wages, taxes, operating costs, etc… The difference between the two is the company’s profit or loss for the year. The amount left over after taxes is the net earnings.

Net earnings are basically saying how much money the company really’ made over the course of the year. Some companies can have low earnings if they used much of their money for research and development, to acquire other companies, fuel aggressive growth, move into new markets, etc, which is much more favorable than if the company had low earnings because they didn’t generate many revenues, their expenses were too high, etc…

Statements of Changes in Financial Position

This shows how the company’s financial position changed from one year to the next. Also called the cash flow statement, this details how the company generated and spent its cash during the year.
This statement can be used in evaluating the liquidity and solvency of a company, and to assess the ability of that company to generate cash internally, to repay debts, to reinvest in itself, etc…

Sources of Financial Reports

Certainly you can get financials from the companies themselves. Most will gladly fax them to you, or mail you their latest quarterly and annual reports.

However, a faster way to access the information can be by Internet. For example, go to Yahoo.com and choose stock quotes. Enter the ticker symbol for the company you are interested in, and Yahoo will provide its most recent press releases, which will include past quarterly and annual reports with the financial statements. You can also check the previous reports to compare which direction the company is moving in and look for trends (i.e. increasing debt load, unpredictable earnings, decreasing revenues, erratic revenues, etc…).
There are also many other Internet resources which provide similar information, such as wsrn.com, bigcharts.com, (canada-stockwatch.com for Canadian issues), etc…

Comparison Shopping

To familiarize yourself with some of the numbers, try looking up the financials of three companies you own or are interested in.

(Balance Sheet) Which of the companies has the greatest long term debt load? Do any of the companies have greater current liabilities than current assets? Compare the current share price to the shareholder’s equity (book value): is the share price much greater or less than the book value?

(Earnings Statement) What were the revenues of the most recent year (or quarter) and does the number represent an increase or decrease from the previous period? How much money per share did the company earn (or lose) in the most recent period?

(Statement of Changes in Financial Position) Has company debt been increasing or decreasing? What was the greatest expense the company incurred according to the statement?

Decision Making

Understand that financial statements can provide investors with a partial fundamental snapshot of a company. They only represent one piece of the puzzle. Remember that, while financial statements can help investors compare several companies, comparison is limited only to the numbers provided.

In other words, you can see that one company made money while the other lost money, but you don’t know which has the better technical outlook (based on analysis of the trading chart), which is a potential takeover target, which will have the best future earnings, etc…

As well, the impact of financial statements tends to be long-term as it relates to share prices. Four quarterly reports showing increasing earnings may push the stock into an upward trend as the market begins to recognize the fundamental improvements of the underlying company, but one quarter of increasing earnings may or may not have a significant impact on shares.

Therefore, most investors use financial statements as part of a greater overall decision making process. Certainly, though, an understanding of and familiarization with the data can benefit any investor who takes the time to make educated trading decisions.

Important Points

Many growth companies don’t need nor are expected to have positive earnings. Instead, they generally accumulate debt as they focus on research and development of new technologies, aggressively move into new markets, fight for market share with competitors, etc… Other companies with minimal growth prospects on the other hand, have more importance placed on actual earnings, lowering operational costs, etc…

Be sure to understand what numbers are important and unimportant to a specific company based on their situation and the position they are in. This can be done easily by going to wsrn.com and doing an industry comparison on the company in question. Do companies in the same industry seem to have positive earnings, or is the focus on growth, research, etc… Are they a larger or smaller company than the industry average, and are they growing faster than the others?
Read the fine print to make sure the numbers you are reading have been audited, rather than being just company estimates, or unverified results. This generally is not something you need to worry about with most exchange-listed companies, but it is important practice.

Many annual statements will begin with positive news about sales or revenue increases, or other positive comments, but further reading reveals that the company actually lost more money, increased debt, or had a poor quarter or year. For most companies their financial statements are part of their promotional material and they need to make the information sound as impressive and positive as possible, even if the overall results were disappointing.

Be wary of one-time earnings or loses. For example, a company may win a huge lawsuit settlement and the influx of money gives them positive earnings for the quarter. However, how would they have done when the one-time extraordinary is ignored? Learn more at http://www.pennystockinsider.com.

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More and more singles are finding real relationships, with minimal risk and only a small investment of their time – some of which end up in marriage.

Online Dating Tips:

Begin slowly

- Be on guard when someone seems too good to be true.

- Start communicating by text messaging or email first.

Protect Your Anonymity

- Don’t give out your last name, your real email address, home address, workplace, or any identifying info from your profile. Make sure your email signature file doesn’t contain any identifying info or is turned off.

- Stop talking to anyone who keeps insisting you give him this info.

- Take as much time as is required to feel comfortable with someone before you give out any personal info.

- Ask as many questions as you like and be sure you are satisfied with the replies.

- Go with your gut instinct; move slowly and wisely; you can be as selective as you like.

- Cautious decisions that are well thought out will usually produce more favorable results in online dating.

- Be careful not to trust someone that is not worthy of your trust. A suitor must earn you trust by being honorable and up-front on a consistent basis.

- Be responsible with your online (dating) behavior and romances. Don’t rush into premature intimacy with someone online take your time.

Although these precautions may sound a little scary, they are not meant to discourage you at all from online dating. However, these measures should be taken to protect your privacy, so that your personal information doesnt get into the wrong hands.

Ask For A Photograph

- A photo will give you a good idea on the appearance of the person and adds another dimension to your perception of them. Most online dating sites allow you to upload pictures. Seeing several pictures of the subject in different settings and angles is even better. If they aren’t willing to provide a picture it means they have something to hide.

Talk On the Telephone

A telephone conversation can show you a person’s communication skills and give you a better feel of their character. Be sure, however not to give your phone number to a stranger. Block your caller ID, or use a pay phone initially. Only reveal your telephone number when you feel completely at ease with the person.

By following these precautions you will be better prepared to actually go out on a physical date when you feel you are ready.

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Ever heard of something called “conversion rate”. You may have but are you measuring it all the time, or are you just guessing what it might be?

If you don’t know what conversion rate means you’re missing out on the most powerful strategy there is in the world to increase sales, without spending a cent. Plus, by increasing your conversion rate your net profits always go up!

So what is conversion rate?

Conversion rate is the difference between how many call, walk in or contact your business and then how many of them end up buying. For example, if you had 10 phone calls to your business and you took their name and phone over time you simply track how many of them actually spent money with you. So if you have 3 people buy from you your conversion rate would be 30% or 3 out of 10.

This simple measurement is life changing for business owners when they see the power of it. If you don’t know your conversion rate and “guess” its about 50% I guarantee you’re wrong! Almost everyone thinks their conversion rate it higher than it actually is. The reason being is that the people you talk to that say they’ll come back and buy later or that sound like they are very interested in buying often don’t. But you don’t know that if you don’t measure all inquiries because you assume they have bought.

When you measure your conversion rate be prepared for a shock. I’ve worked with retailers who thought it was 75% and found it was 38%. I’ve worked with service businesses that thought it was 50% and we found it to be 13%.

They get a bit depressed when they realise its only 13%, but I get excited! That’s because its impossible to double 50% conversion rate, but with 13% you can triple it and still have room for improvement!

Did you know that increasing your conversion rate proportionally increases turnover and net profit? That means if you increase your conversion rate by 50% (e.g. from 24% to 36%) you have just increased your turnover by 50% as well! That’s because you get 50% more paying customers than you have right now. And you can increase your conversion rate, turnover and profit without spending a cent on advertising or promotion.

So how do you measure it? First of all you need 2 to 3 bits of information on every person who contacts your business. Things like their name, phone number and what their inquiry was about.

This then gives you information to refer back; to see how many people actually ended up buying that contacted your business. With your business it may take days before you can tally inquiries to customers. For some service businesses you may need to wait a month from the inquiry date to purchase due to the time it takes people to make a decision.

You’ll notice your conversion rate will be different for each of your staff. Why is that? Good question. But when you realise the difference you can do something about it, but until you have measured it how can you do anything about it?

So now, onto the magic question, How To Improve Your Conversion Rate!

There are at least 80 ways! Want to know the best ones? Here they are…

1. Learn DISC profiles. DISC profiling has to be the most unknown method of understanding people there is, yet in business its the most powerful tool you can learn and use. DISC is an insight into 4 major differences in people’s behaviour. When you learn DISC profiles you understand some people want to be friends with the person they buy from, while others find friendly sales people annoying and don’t buy from them. Some people (about 50%) make all sales decisions very quickly, usually on the spot. While 50% of people always want to think about it, usually over a day or two. DISC is something I teach to all my clients and all who learn it from me increase their sales (turnover and profit) by 20%-300% in weeks!

2. Offer guarantees in writing. Everyone has some level of apprehension about parting with money, so a guarantee helps to overcome that apprehension and helps people to make confident decisions. What can you guarantee in writing that you have not be offering now? What about not to leave a mess if you’re in a service business? What about being completely happy with your purchase of you will gladly allow refunds? Retailers often don’t want to refund so they scare away dozens of potential customers for the sake of a very few possibly wanting refunds. (To learn more about DISC see the article ‘How to Build Rapport in 7 Seconds’ by Tim Stokes at www.ezinearticles.com)

3. Make your business appear unique. This again is a powerful tool as when you “appear” unique or different you stop losing sales to price shoppers. It’s not hard to do, in fact when you use guarantees like those above it makes you very unique!

4. Learn body language. Body language is responsible for 55% of what you communicate before you open your mouth! Everyone has heard of it but how many people use it? Almost none! Go read a book on it and try it. Body language is a form of flattery and people buy from people they like or relate to.

5. Try different words you use to greet people face to face or on the phone. Retailers are notorious for saying things that elicit “no thanks just looking”. That’s because they set up that response by what they say. Try saying different phrases on greeting and see what happens. Its the same on the phone, if you finish off your greeting with “name speaking” you often get people who think you’re a dummy and respond with, “I’d like to talk to someone about…” In other words you can’t help me so can you get me someone who can. Try not using speaking and see what happens.

Are you starting to get the picture there are dozens of ways you to improve what you’re doing now with your conversion rate? First you have to measure it, before you can improve it. Collate it over a day, then a week then a month. When you do you will have a powerful Key Performance Indicator.

Working with business owners conversion rates I have had dozens and dozens of fantastic profit improvements in weeks and months. My record is a blind manufacturing company that had a conversion rate of 3.5% and then 6 months later we took it to 75% and that was with a 35% increase in prices along the way! What percentage increase it that in profit? I don’t know, but its massive!

I did the same with a retailer. They had a conversion rate of 68% and using a sales system I wrote with them they hit 100% conversion rate the week we started using it. It never dropped under 82% again.

If you don’t increase your conversion rate your marketing will rarely make you a good profit return, or enough to pay for itself with profit from the sales from the promotion. When you double conversion rates you double your turnover and advertising responses, so you can run your ads half as much saving you profit as well.

I’ll leave you with this thought… You can’t improve something if you haven’t measured it. Measuring is the secret to all of your success in business.

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GOOGLE PAGERANK

Every one with a business web site knows that the lifeblood of their business is the traffic that they can get to it, and that the Search Engines are a sure and economic way of getting it…

If…

Your web site shows among the first 20 or 30 results when someone looks at a Search Engine For the keywords of your web site.
Google is one of the biggest Search Engines (or the biggest) and thats why Google is one of the most used ones.

If your web site has a big PageRank, thats one of the easiest ways to reach the first places on a Googles search, so many people think that what you should look for, is to have a BIG Google Page Rank.

And what is the PageRank?

PageRank its a measure of a sites reputation according to the quality and quantity of its in pointing links.

How can you get in pointing links from the expert sites on your market?

You can do it with a link exchange campaign, but most of all you can achieve it:

Having good content!

So for the same keyword, the page with higher page rank will rank higher on the searches, and a page with higher page rank linking to your site, will help you more to get a better page rank for your site.

To determine the relevance of a web page, Google looks for keywords in various places of each web page, plus many other things and one of them is the PageRank, meaning that Google has a ranking where the best pages about each keyword have the bigger Page Rank.

So the marketers and search engine optimizers started to manipulate the keywords, in order to have a bigger page rank, and soon the Search Engines noticed it and started to counteract creating extremely sophisticated algorithms to evaluate each web sites real page rank and banned the the cheaters web sites.

And this is an endless dance, the search engine optimizers keep studying better ways to optimize the web pages, and the search engines keep evolving and creating evaluation methods that will tell them the truth about each web sites content and value.

Many search engine optimizers will tell you that they know how Google evaluates the web site, but the real truth is that no one of them knows it! Maybe two or three people at Google really know it, and they will never tell it to any one because that will ruin their business.

And which is Googles business?

Googles business is to recognize what each web site is about and how good is at it, because they want to sell advertise, and they do it providing the best results on each search (including the page ads on the results). So their business is to provide targeted surfers to their advertisers.

People find that the results are really related with what they are looking for, they click over the URL (sometimes over the free ones and sometimes over the ads) and they keep on using Google as their favorite search engine.

To recognize what each web site is about and how good is at it sounds reasonable and easy for a human being, but its not easy at all for Googles robots.

So Google creates algorithms to evaluate the sites and from time to time changes their algorithm in what it has being called “Googles dance”. This “dance” of course irritates many people (the ones that try to discover what the algorithm is about) because when they get near to know how to artificially inflate a web pages value, Google changes the relevancy criteria.

But the fact is that Google does the right thing. The want to be able to recognize what each web site is about and how good is at it, without mistaking good content web pages with well “optimized” web pages.

Search engines as Google need to recognize reality and to give the proper page rank to each web site, and how do they do it?

They check the on-page criteria and the off-page criteria…

* On-page criteria evaluates the content of a web page (keywords, title, meta tags, body, images, alt tags, etc.)
* Off-page criteria evaluates how the people react about it:

what URL gets the click
how much time people spends reading each web page
how many URL link to that page, and how relevant (how big is the PageRank) are the pages that link to it
etc.

And theres only one way to generate off-page criteria: with good content!

Its you who know your business, and you are the best suited to write your web sites content and this is the basic idea.

1) Create web pages with excellent content about your topic. This will tell the search engines robot what your page is about.
2) Once you create a professionally designed web page as the ones that “How to Sell on the Web” helps you to create, dont loose your time tweaking it to reach better places with the search engines, use your time to create more good content web pages. Keep on creating good content web pages until you have 20 or more.
3) Submit your web page to the search engines
4) Start a links exchange campaign. This will not only help you reach a higher pagerank but some search engines do not allow you to submit your web site to them and will only be able to find you through your inbound links

This plan works as a snowball…

* You write 20 or more good content web pages
* You exchange links with some good content web pages
* The search engines find that people is linking to your web pages and give you a page rank
* You write more good content web pages
* People find that your web site is a really good one and start asking you to exchange links
* Search engines find that you have more good inbound links and give you a higher pagerank for more of your easy to win keywords (without tweaking your pages)
* The higher pagerank gives you a better position on searches, this brings more visitors to your site, some of them buy your products or services and some others ask you to exchange links with them as the snowball keeps on rolling and growing you will get higher pagerank for your most competitive keywords too and without having to tweak your pages

Is this an easy and fast process?

It should be easy for you to write about your topic, but it might take months to get a decent pagerank. You will find yourself writing pages and exchanging links without noticing any results…

Dont worry!

* Keep on building good content pages
* keep on looking for good inbound links
* Keep on building good content pages
* keep on looking for good inbound links

Dont worry, persist…

And you will succeed for sure!

If you want an automate reciprocal link exchange program like the one I use to build my Easy Home Business Ideas site, you can download your free copy of from here: http://newsletter.easy-home-business.com/hts/zeus.html

And if you want to “Make Your Links Work” and grow your site to the first 3 % download this Google PageRank Profit free ebook:
http://value-exchange.sitesell.com/RB.html

Written by Dr. Roberto A. Bonomi

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Tip One: Start Slowly. There are all kinds of people on the Love Empire; not all of these people, however, will be right for you. Take your time–if you meet someone and start up a conversation, proceed with discretion. The person at the other end may not be who they claim to be; take your time and watch for inconsistencies or odd behavior. If something bothers you, simply walk away. Do not rush into any relationship without thinking first.

Tip Two: Protect Your Identity. One of the benefits of dating online is that you can get to know someone based solely upon their personality and not deal with the more social conscious real world. It is up to you to decide when and how you reveal who you really are–be careful, however. If someone receives your personal information, they could use it against you. If a member tries to pressure you into giving out your last name, email address, home address, phone number, place of work or any other identifying information, then walk away.

Tip Three: Use Common Sense. When speaking to someone through the Love Empire, do not throw good judgment away simply because this is an online service. What may sound wonderful on the screen can be masking something not so wonderful in reality. Use caution and do not fall in love with the first profile you read. Take your time and go through all of your potential choices. Then, after you’ve researched enough, go from there. It is a common occurrence for people to fall in love? after only one conversation. Do not do this! Retain your common sense and view online dating as you view real-world dating. You do not have to love every profile you read.

Tip Four: Request A Photo. If you meet someone, chat with them, and see the beginning of a relationship forming, then you might want to request a photo. Often, this can tell you more about the person than any email or instant message. First of all, it can keep them from lying about their looks; secondly, you will know if you’re attracted to them in the physical sense; finally, if they continually refuse to send a photo, there might be a reason other than embarrassment. Proceed carefully.

Tip Five: Pay Attention. This is, possibly, the most important tip you could follow. In an email, any one can sound wonderful–in real life, it’s much more difficult. When you are becoming involved with someone on the Love Empire, watch for red flags’, or odd behavior. For example, if during an online session, your date suddenly becomes angry or aggressive toward you and then, won’t explain why, you should take this into consideration. If one sentence could upset him/her in such a way, it might be cause to worry. Also, pay attention to any attempts to pressure or control you. For instance, if your date is constantly making demeaning comments about you, there is a strong chance that he/she is trying to manipulate you into feeling inferior; therefore, you become an easier target to control. Finally, watch out for inconsistencies with information that your date provides you or evasive answers to questions. If your date displays any of the following problems, it would be well-advised to reconsider your relationship:

1. He/she provides inconsistent information about age, interests, appearance, marital status, profession, employment, etc.
2. He/she refuses to speak to you on the phone after you have established an
3. online relationship; or, he/she will only speak on a strangely specific
4. timeframe.
5. He/she will not answer any direct questions about themselves. They will
6. either give you a vague answer or will simply turn the question back to you.
7. He/she will only provide photos of large groups of people, making it
8. impossible for you to find them.

Online dating can be an exciting and fulfilling part of your life; just remember
to follow these tips and act accordingly.

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This new weave to the Internet is extremely valuable to you as a Internet marketer too. Imagine replacing email marketing next to RSS marketing. People actually subscribe meaning they crave your report updates, similar to opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.

Newsreaders are special software that review RSS feeds. To get started, download a free RSS reader.

If you use a Windows PC, go to http://www.rssreader.com

For Mac users, see http://ranchero.com/netnewswire

Before you are set up, here’s all you or your customers have to do…

See how much you can learn about money when you take a little time to read a well-researched article? Don’t miss out on the rest of this great information.

Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you. Select Copy Shortcut (”Copy Link to Clipboard” for Mac, “Copy Link Location” for Firefox browsers), and paste that URL into your RSS Reader. And that is it, you are subscribed. Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you do not want to download software, subscribe to your favorite feeds through My Yahoo or My MSN.

So how does any of this create you money?

More traffic means extra cash. By placing RSS on your website or your blog, anyone can subscribe automatically and understand when a new product or service is available. This new breed of Internet shopper is not to be rejected. To take advantage of the traffic you have to set up your RSS feed available to website visitors and submit your feed message to RSS, blog and XML kind directories.

Here’s how you get RSS for your site!

Go to http://blogs.law.harvard.edu/tech/rss for the finest source of RSS and Blog information. There are several file types for RSS and here you find out which is best and why.

There is no need to become a techie to use RSS and XML. You just need to know enough about this newest technology to use it. Once you do, it comes simple to see how you make money online with RSS. In the same way newsletters and opt-in email are used for successful marketing, RSS is much easier, faster, and a much less intrusive way to communicate with potential or existing clients and customers.

It’s very critical to provide exactly what individuals want to make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Start using RSS and XML technologies now to make money online. To add fuel to your marketing fire, use RSS to optimize content and add constant updates to your web pages.

Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.

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As somebody who has spent the last 2 years doing online surveys, I have come to notice a few things wrong with most of the current online survey models. The behavior of my affiliates and visitors to my online survey review website (http://www.extra-income-ideas.com/paid-to-survey.html) also gives me unique perspective in the industry.

I know for me some of the things wrong with the current online survey model have reduced the number of surveys I currently take. I have no doubt its discouraging a lot of the people that came online to take surveys as a way of making extra money.

I believe the current model is causing a lot of attrition in the business. This needs to be reversed if online paid survey companies want to continue to thrive. Making these changes will help reduce the turnover of survey takers.

Below are the things I feel need to be changed:

1. The current model of taking surveys for a chance to win prices should be changed. This model makes online paid to surveys look like a lottery or gamble. Its frustrating for people looking to make extra income to have to rely on luck to make that income.

A person that signs up for online get paid to surveys to help pay a kids karate or piano lesson can not depend on luck to pay the bill. He/She wants to be able to know that at the end of the month, the money will be there to pay the bill.

What happens is that after a few months of taking online paid to survey for a chance to win money or price and not winning anything, they think online paid to survey is a scam. They stop taking the surveys and start looking for other ways to make extra money.

What I recommend is a model that guarantees every survey taker some money or price. If an online survey company is going to give a luck winner out of all survey takers $10000.00, why not use a model that guarantees every survey taker some money or price.

For example, the survey company could use 400 people in the survey and pay every survey taker $25.00. A sample size of 400 people is enough to get the answer youre looking for in the survey.

Like one internet guru said, if I find out what 100 people think, I can takeover the world. So a sample size of 400 people is more than enough to get the information needed.

2. Online paid to survey companies should reduce the number of qualifying surveys. For those new to the business, a qualifying survey is the survey they give you to see if you qualify for a survey theyre conducting.

Even though most online survey companies make you fill out a profile when you register with them, they still send you a qualifying survey. Granted there are surveys that require this, I dont thin it should be done in each and every survey.

I have a survey company that regularly sends me qualifying survey about buying computer system for the company I work for. They have my profile that shows my background yet they constantly send me this qualifying survey.

The qualifying survey will ask if Im the CIO of the company I work for. My answer is always No. Then they further ask, are you in charge of buying the computer system where you work. My answer again is always No. Then I get sorry you do not qualify for this survey.

After a few times of getting this, it starts getting irritating. I have since started ignoring their surveys. I just feel theyre wasting my time when I could be earning extra income in other ways. I dont think Im the only one that feels this way.

It may take a little work initially, but all it takes is a database that has the profile of your registered survey takers. Then when a survey comes up, you run a program that calls the database for people that fit the profile you want. Armed with this information, youll then only send the survey invitation to these people. I dont believe thats too much to ask.

In the end, all it will take is to send out a newsletter reminding your registered users to update their profile when it changes. They should be reminded that doing this will increase their earning power.

In conclusion, I firmly believe doing the above things will improve the online survey experience. Improvement of this experience, will help the industry to continue to grow.

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