March 21, 2010
A campaing Adsense only is profitable if its done on pages that have rich content and its interestingsting for the surfer. A siple copy-paste of another webpage dont work.
The technology of the search engines detects when the content is overexposed on internet or if is duplicated and this will get our pages penalized on the bottom of the index of the search engine or banned. This penalization affects our way of get traffic to our website and without traffic our page is useless.
If our content is original this will make the people gain nterest on it, and if we choose the correct keywords, our ads of Adsense will be more atractive to the readers of our site. In fact, this is a critical factor, cause to get the user make clicks on the ads is necessary those ads grab his attention, and the best way to make this happen is showing ads related to what the user is reading or looking. If our content is related to cars, is absurd showing ads of lencery. Nobody will click on that.
Its necessary choose the right disposition of the ads also. Adsense offers several formats to help us to fit the ads in the page. Would be good not to emphasize them, but not make them anonymous either. Google lets us choose the colors of the ads, for that reason would be good idea choose the same of our website.This is the best way to integrate perfectly our ads and its presentation will be nice to see.
To find the inspiration to show good content in our web is no problem: there are several article directories and ezines that contains issues like this of almost every topic that you imagine. No matter if the keywords that you want to appears in your content are hard to fit, always will be any article about the topic that we have choosen. In addition those articles are easily published in blog format. Due to the popularity of the blogs these days its a good idea to make several of those related to different niches and fill them with the articles that we can find in the article directories only if the authors give us his consent to make that.
To know what are the keywords more profitables to choose to our content, we can visit http://overture.com. In the resource page of this web they offers a very valuable service for free: the bid tool. With this tool we can know what are the keyword more valued for the advertisers. There are words with bids up to 30$, and if we can create content about that keywords, less clicks are needed to make profit. In adition, despite we have low amount of traffic dont matter us because if our ads are the best valued for the advertisers, are the most demanded for the public as well.
The summary: its necessary we give the needed importance to our content. There are on Internet a famous words: “The content is the king”. And that is true. If we want to win with Adsense is vital to find a good source of knowledge and ideas and no copy the content of other webs. Also we viewed how to make our ads not intrusive and how to make an Adsense campaign related to the interest of the surfer because this will make people do click on our ads and well earn good money with low traffic even.
Tags:
Ads,
Anonymous,
Blog,
Blogs,
Cars,
Colors,
Copy Paste,
Correct Keywords,
Critical Factor,
Ezines,
Google,
Inspiration,
Niches,
People,
Popularity,
Rich Content,
Search Engine,
Search Engines,
Surfer,
Traffic Website
Related posts
Posted by admin under Help Profit | Comments (0)
March 20, 2010
How To Improve Your Profit With A Better Google PageRank
GOOGLE PAGERANK
Every one with a business web site knows that the lifeblood of their business is the traffic that they can get to it, and that the Search Engines are a sure and economic way of getting it…
If…
Your web site shows among the first 20 or 30 results when someone looks at a Search Engine For the keywords of your web site.
Google is one of the biggest Search Engines (or the biggest) and thats why Google is one of the most used ones.
If your web site has a big PageRank, thats one of the easiest ways to reach the first places on a Googles search, so many people think that what you should look for, is to have a BIG Google Page Rank.
And what is the PageRank?
PageRank its a measure of a sites reputation according to the quality and quantity of its in pointing links.
How can you get in pointing links from the expert sites on your market?
You can do it with a link exchange campaign, but most of all you can achieve it:
Having good content!
So for the same keyword, the page with higher page rank will rank higher on the searches, and a page with higher page rank linking to your site, will help you more to get a better page rank for your site.
To determine the relevance of a web page, Google looks for keywords in various places of each web page, plus many other things and one of them is the PageRank, meaning that Google has a ranking where the best pages about each keyword have the bigger Page Rank.
So the marketers and search engine optimizers started to manipulate the keywords, in order to have a bigger page rank, and soon the Search Engines noticed it and started to counteract creating extremely sophisticated algorithms to evaluate each web sites real page rank and banned the the cheaters web sites.
And this is an endless dance, the search engine optimizers keep studying better ways to optimize the web pages, and the search engines keep evolving and creating evaluation methods that will tell them the truth about each web sites content and value.
Many search engine optimizers will tell you that they know how Google evaluates the web site, but the real truth is that no one of them knows it! Maybe two or three people at Google really know it, and they will never tell it to any one because that will ruin their business.
And which is Googles business?
Googles business is to recognize what each web site is about and how good is at it, because they want to sell advertise, and they do it providing the best results on each search (including the page ads on the results). So their business is to provide targeted surfers to their advertisers.
People find that the results are really related with what they are looking for, they click over the URL (sometimes over the free ones and sometimes over the ads) and they keep on using Google as their favorite search engine.
To recognize what each web site is about and how good is at it sounds reasonable and easy for a human being, but its not easy at all for Googles robots.
So Google creates algorithms to evaluate the sites and from time to time changes their algorithm in what it has being called “Googles dance”. This “dance” of course irritates many people (the ones that try to discover what the algorithm is about) because when they get near to know how to artificially inflate a web pages value, Google changes the relevancy criteria.
But the fact is that Google does the right thing. The want to be able to recognize what each web site is about and how good is at it, without mistaking good content web pages with well “optimized” web pages.
Search engines as Google need to recognize reality and to give the proper page rank to each web site, and how do they do it?
They check the on-page criteria and the off-page criteria…
* On-page criteria evaluates the content of a web page (keywords, title, meta tags, body, images, alt tags, etc.)
* Off-page criteria evaluates how the people react about it:
what URL gets the click
how much time people spends reading each web page
how many URL link to that page, and how relevant (how big is the PageRank) are the pages that link to it
etc.
And theres only one way to generate off-page criteria: with good content!
Its you who know your business, and you are the best suited to write your web sites content and this is the basic idea.
1) Create web pages with excellent content about your topic. This will tell the search engines robot what your page is about.
2) Once you create a professionally designed web page as the ones that “How to Sell on the Web” helps you to create, dont loose your time tweaking it to reach better places with the search engines, use your time to create more good content web pages. Keep on creating good content web pages until you have 20 or more.
3) Submit your web page to the search engines
4) Start a links exchange campaign. This will not only help you reach a higher pagerank but some search engines do not allow you to submit your web site to them and will only be able to find you through your inbound links
This plan works as a snowball…
* You write 20 or more good content web pages
* You exchange links with some good content web pages
* The search engines find that people is linking to your web pages and give you a page rank
* You write more good content web pages
* People find that your web site is a really good one and start asking you to exchange links
* Search engines find that you have more good inbound links and give you a higher pagerank for more of your easy to win keywords (without tweaking your pages)
* The higher pagerank gives you a better position on searches, this brings more visitors to your site, some of them buy your products or services and some others ask you to exchange links with them as the snowball keeps on rolling and growing you will get higher pagerank for your most competitive keywords too and without having to tweak your pages
Is this an easy and fast process?
It should be easy for you to write about your topic, but it might take months to get a decent pagerank. You will find yourself writing pages and exchanging links without noticing any results…
Dont worry!
* Keep on building good content pages
* keep on looking for good inbound links
* Keep on building good content pages
* keep on looking for good inbound links
Dont worry, persist…
And you will succeed for sure!
If you want an automate reciprocal link exchange program like the one I use to build my Easy Home Business Ideas site, you can download your free copy of from here: http://newsletter.easy-home-business.com/hts/zeus.html
And if you want to “Make Your Links Work” and grow your site to the first 3 % download this Google PageRank Profit free ebook:
http://value-exchange.sitesell.com/RB.html
Written by Dr. Roberto A. Bonomi
Tags:
Business Web,
Cheaters,
Google,
Google Page Rank,
Google Pagerank,
Googles Search,
Keyword,
Keywords,
Lifeblood,
Link Exchange,
Marketers,
Relevance,
Reputation,
Search Engine,
Search Engines,
Sophisticated Algorithms,
Traffic,
Web Page,
Web Pages
Related posts
Posted by admin under Help Profit | Comments (0)
March 18, 2010
Title:
How To Success Make Money Online
Word Count:
400
Summary:
When it comes to attractive the pertinent steps to move a diminutive internet business, digit staleness hit a organisation in face of them. You are feat to hit to end what category of playing you poverty to run.
Do you undergo what the most favourite characteristic of online marketing is today? The fact that you crapper delude added persons product, never hit to wager the creation or the customer, and ease intend paid. This is famous as affiliate marketing.
Keywords:
module, online, creation, intend, poverty, possess, marketing, instance, crapper, grouping, product, affiliate, create possess, client assist, possess
Article Body:
When it comes to attractive the pertinent steps to move a diminutive internet business, digit staleness hit a organisation in face of them. You are feat to hit to end what category of playing you poverty to run.
Do you undergo what the most favourite characteristic of online marketing is today? The fact that you crapper delude added persons product, never hit to wager the creation or the customer, and ease intend paid. This is famous as affiliate marketing.
Search affiliate marketing on Google and wager what category of programs you crapper encounter that inform grouping how to intend started online. This would be rattling advantageous especially if you are new.
As the eld hit progressed, I hit seen grouping move into whatever assorted marketing categories. The most favourite digit as I hit stated, is affiliate marketing. After whatever instance passes though, you module poverty to create your possess product.
The beatific abstract most commerce your possess products is that you crapper transmit with your customers and modify hit the customers delude for you.
Keep in nous that you module hit to move substance client assist if you opt to create your possess product. Make trusty your client assist is great, because the articulate does intend around.
You module hit to be complete at recruiting grouping to embellish your affiliates as well. This is ground creation creation is not the advisable instruction of state for newbies. Take your instance and see as you go along.
Interested in acquisition a taste more? See my place for in-depth details. Also, if you possess a product, I module exhibit you how to pass your creation for marketing purposes, in face of thousands of old people.
People attain a aggregation of money online apiece and every year. There is no think ground you cant too. It module verify a taste of instance and noesis to intend current but isnt it worth it in the daylong run?
This brief article was a brief launching to play an online playing and its arduous to intend into every of the info here. I wish this warning has been somewhat adjuvant to you if you are newborn to online marketing.
Remember, hit a beatific exteroception of what you poverty to do first. Do you poverty to be an affiliate trafficker or a creation owner? These are the types of questions you hit to answer.
Tags:
Affiliate Marketing,
Article Body,
Eld,
Google,
Internet Business,
Money,
Poverty,
Search Affiliate,
Success,
Word Count
Related posts
Posted by admin under Make Money Online | Comments (0)
March 14, 2010
How to Create your own ebook and profit from it…WITHOUT EVER WRITING A SINGLE WORD!
Many people are making serious money online through eBooks. However, many who have tried to do so as well have failed because writing a quality ebook is very hard to do. The good news is, you can now have your own ebook, sell it, and make great profit without having to write a single word yourself! I assure you will make profits in a week! It has worked for me, and it has worked for many other people as well! Here are some tips that will help you get started:
1.First, find a niche.
Finding a niche is the hardest thing youll have to do, and its not difficult at all! To find a great topic to write about, spend some time on Google. Search for things like major concerns of Americans (or the country where your target audience is located), or Popular topics. Also try checking out Amazons best-selling books, and get some ideas. Your niche can be about anything you want: from chicken soup recipes, to bike riding in Ontario just make sure there is an audience ready to spend money on that information.
2.Find a ghost writer.
This is the special part. Its hard to write a quality ebook, so why not have someone else write it for you? First thing to do before you start looking is a budget. Once you have one, its time to find your freelancer. The best place to get a freelancer to do the job for you is at Elance. There you can look for writers available for hire, or post an offer and wait for someone to accept it. Other places to search for writers include forums like v7n and Digitalpoint.
3.Sell your ebook.
After you had your book written, its time to sell it and make a profit! Start by getting a domain name and a webhost, and setting up your landing page. Remember to make it catchy! When youre done, try marketing your ebook though paid advertisements, forums, etc. and wait for your first sales. If you do it correctly, you should start gaining profit in a week!
Now that Ive given you enough information to get started, why not take it further and learn more about the topic? Find out more information on how to more about creating your own ebook and profiting from it without writing a single word yourself, and start making money online instantly!
Check out the ressource box for more information.
Tags:
Advertisements,
Amazons,
Chicken Recipes,
Chicken Soup Recipes,
Domain Name,
Elance,
Freelancer,
Ghost Writer,
Google,
Hardest Thing,
Marketing Ebook,
Niche,
Popular Topics,
Profits,
Selling Books,
Serious Money,
Single Word,
Target Audience,
V7n,
Webhost
Related posts
Posted by admin under Help Profit | Comments (0)
March 7, 2010
I have been to many forums and found that people like to do their own SEO initially and then give up later after they do not find reasonable results. I would suggest that they should keep on trying, until they really feel that their sales is directly dependent on their ranking in the search engines.
I have high respect for all the people who have achieved success using in-house/personal SEO and still are able to maintain there top spot for highly competitive keywords like digital camera software or photo software. The world of SEO has changed rapidly and so have the techniques. Now lets start with main subject that is “Making money online with SEO”.
The first well-known fact:
Higher the traffic better the sales
It is a proven fact that among the billions of pages that are searched by search engines only a few make it to the top and these top 30 websites make the most business. Type in digital camera software for instance and you will understand what I mean. Do you remember how many times have you gone beyond the 3-4th page of your search page results? I would expect the same behavior from 99.9% of the Internet surfers as no one has the time to go beyond the top 30 listed pages. I am exaggerating when I say top 30 because mostly the top 10 get 75% of the hits. So if you are not at the top you are losing on a huge chunk of sales, unless you are advertising locally and are limited to a local business.
Google adwords is worth a mention at this point as millions use them and know their importance. The users of google adwords know that they will get listed at the top page (sponsored listing) for the specified keywords. However, they do not estimate the sales that they will make. They can easily do it in a month and then change their bid amount to be paying less in advertising on google. Being listed in the top page does not mean that you will end up with guaranteed sales. You need to have a real good sales page that will make the “buyer” feel the need to buy it. Remember it is all about making him feel that he needs it.
Search engine optimization will propel your page to the top 10 without having to pay for the adwords campaign that is a pay per click campaign and you might end up paying far more than your sales. Having said this if you choose the niche keywords for your campaign and have a good sales copy you are bound to make a lot out of the campaign. Out of thousands who click to your page at least 50 should buy your product.
The million-dollar question
How will you benefit from SEO? How much should you spend?
If you have a good product and at a reasonable price compared to competition and feel that you can garner enough sales once your website receives traffic SEO will benefit you by providing you with exposure for the chosen keywords ( a proper keyword analysis for searches per month for that chosen keyword) will be conducted by the SEO expert. Depending on the competition you have for those keywords the plan will be chalked out by him. Sometimes only on-page SEO may take you to the top however, nowadays SEO has become a popular career with many top websites spending huge amounts on SEO to be listed in the top.
Your expense should depend on how much sale you are bound to make. A proper estimation of this can be drawn after the first month that you are listed in the top 10. Your expense can range from any where between $250-$2500 depending on the competition you face.
Be careful while choosing an SEO firm or person as they can use spammed techniques that can get you banned from search engines.
Tags:
Adwords,
Billions,
Business Type,
Chunk,
Digital Camera Software,
Forums,
Google,
Guaranteed Sales,
How To Make Money,
How To Make Money Online,
Internet Surfers,
Making Money Online,
People,
Personal,
Photo Software,
Search Engines,
Search Page,
Seo,
Traffic,
Well Known Fact
Related posts
Posted by admin under Make Money Online | Comments (0)
March 5, 2010
Google video is now a fast growing repository of video clips of all shapes and sizes, and has opened up some new strategies for Ecommerce website owners to profit from. Here we will explore how you can use this service to generate customers.
Google video (www.video.google.com) and You Tube (www.youtube.com) are the two main video clip websites. Here, you can search and watch video clips on thousands of different subjects from trailers, through to tutorials through to peoples plain old funny home video clips.
Thats all very well, but how can you, as an online retailer, profit from this?
- Tutorials and short how to tips
You could record short clips (most are under 5 minutes) of tips or tutorials relating to your field. Here are several examples.
Golf: Search for golf tips and you will find a plethora of choice, from tips on chipping from the rough, playing bunker shots, curing that slice and much more. If you are selling anything golf related, make your own video or enlist the aid of your local golf pro.
Fly fishing: Here we find tips of fly tying, finding the best locations, casting and much more.
Dog training: this search returns lots of video clips on different training techniques, including police dog training.
If you are in the sports, recreation or hobby markets, there are lots of opportunities for you to upload how to type videos. I even came across a lap dancing video, uploaded by a company that sells pole dancing equipment!
- Product comparisons
In marketplaces such as audio visual, there is ample opportunity to compare different products or product types. For instance, what are the benefits and advantages of Plasma televisions versus LCD tvs? In the fitness industry, what are the different training supplements available and what would suit you best? For clothing retailers, how about a premiere of this seasons latest fashions?
- Product user guides
Again this one works well in technical marketplaces such as audio-visual and computers. For instance, How to set up your home audio system, what you need to view High definition TV, how to set up a wireless home network.
Or something a bit simpler . . food retailers, how about some quick and easy recipes using the ingredients you sell?
Equestrian retailers .. how about clips on correct saddle care, how to fit a saddle, or reviews of timesaving accessories.
- Funny clips
Perhaps you can make (or obtain! ) a funny clip relating to your marketplace. Funny skiing accidents (for ski shops), hilarious banger racing clips (for motor part retailers) or crazy baby antics (for baby wear and equipment retailers). The funnier they are, the more likely they will get passed around the Internet.
Getting traffic
There are several ways these videos can get you traffic. First you need to brand your video, by adding graphics to it. You could be technical and add a graphic banner at the bottom quoting a short message and your website address, if you have video editing software. Alternatively, just make the last shots of your video a close up of your web address on a sign or the front of your premises.
Users who search and find your videos, will then have your website promoted to them.
One extremely powerful benefit is the viral factor the passing round of video clips by email by friends who have the same interests. This works extremely well if you have an original, funny clip you could find your visits take off if the clip is passed around the Internet.
Additionally, many content based sites are able to feature video clips from Google, thereby giving you a free advertisement on their site if they decide to use yours.
How to record and upload your video
You can use digital cameras, camcorders or even mobile phones to record the videos, and the quality does not have to be massively high, so long as its clear enough to see.
To upload video clips to google, you need to go to www.video.google.com and select the upload link at the top. If you dont already have an account (for adwords, adsense ,gmail or other Google services), you can create one free of charge. Currently Google accepts AVI, MPEG, Quicktime, Real, and Windows Media formats.
As well as Google, the other main video clip repository is www.youtube .com which accepts formats from most digital cameras, camcorders and cellphones using .AVI, .MOV, and .MPG file formats.
There are massive opportunities right now, for online retailers to get in early on the video clip boom, and promote their products, services and business to a wide audience. Get videoing!
Tags:
Ample Opportunity,
Bunker Shots,
Clothing Retailers,
Fitness Industry,
Fly Fishing,
Golf Search,
Golf Tips,
Google,
Hobby Markets,
Home Video Clips,
Lap Dancing Video,
Latest Fashions,
Lcd Tvs,
Local Golf,
Plasma Televisions,
Pole Dancing,
Police Dog Training,
Search Returns,
Shapes And Sizes,
Www Google
Related posts
Posted by admin under Help Profit | Comments (0)
March 5, 2010
How Non-profits Can Use Their Web Site To Earn Affiliate Checks
If there is one thing all non-profit organizations need, it’s more funding! Everything from rent to uniforms to postage for your newsletter are going up, up, up. And there’s always one more piece of expensive equipment you needed yesterday.
Calling past contributors can work, so can selling candy and magazines door to door. But have you considered the built-in selling power your organization’s web site has?
Sure, your site may not rival Google or Amazon for online attention, but I’ll bet your site gets far more visitors than you realize. Everyone from your volunteers, to friends and family of members, to community members who saw your work and want to know more are dropping by your group’s site.
Visitors can range from a few dozen each day to thousands. I’m willing to bet the actual number of visitors you’re getting is higher than your first guess.
So what’s my point? There’s money in all those visitors! People who visit non-profit web sites are almost always far more motivated than the visitors most other sites get. YOU stand for a cause, for doing good things in your community. People who are attracted to your organization or appreciate your good work arrive on your site interested, motivated, and ready to help.
Surprisingly, all you really have to do is ASK visitors for their assistance and you’ll get it.
Here’s a simple idea that is raising large amounts of cash for non-profits without anyone doing any additional work. Sign your organization up for a few quality affiliate programs. These are agreements where you put a company’s banner or link on your site and possibly in your email. When a visitor buys through your link, you get a commission.
Unlike the commissions you get selling unbreakable combs, cookies, and the like — affiliate commissions can be 25% or more of the sales price, and those prices can be quite high. The most powerful affiliate programs are those which pay you month after month. You make one sale and get paid over and over. This unique feature often creates years of contributions from just one sale!
Recently companies are realizing just how large the non-profit market is and they’re creating programs especially for them. Your site and email can lead your fans to attractive services that sell at a brisk pace. Indeed, you can be a hero to your visitors while literally pulling in funds around the clock. And all this with NO additional work on your part.
Affiliate program fundraising is on the rise for non-profits. Make sure you harness this cutting-edge method for your organization.
Tags:
Affiliate Commissions,
Affiliate Programs,
Amazon,
Bet,
Candy,
Checks,
Community Members,
Email,
Friends And Family,
Google,
Magazines,
Non Profits,
People,
Profit Organizations,
Profit Web,
Quality Affiliate,
Rent,
Uniforms,
Volunteers,
Wh
Related posts
Posted by admin under Help Profit | Comments (0)
March 4, 2010
Although there are some ways to make money online without a website or product, just like making
money online with Google AdWords PPC Campaigns, email marketing, we still have to admit that we
are powerful and potential with a business website. Most entrepreneurs these days think getting
a website and some product to sell online is a great way to make money, also, most advertisers
make it seem quite easy with all the bells, whistles, promises and the marketing tools they
present. Making money online in the comforts of your own home is a dream come true for anyone
with the desire to get out of the everyday 9-5 routine.
You can make lots of money with online advertising, as this is one of the high risers for ways to
make money online. If you are still at a loss with what you want to sell, because your interests
cannot be turned into profit making products that you can sell online, it is a good idea to
consider selling the products of someone else to make money online. Now, you’re probably asking
yourself: “Can I make money online by selling products and, in the same time, keep the scam
artist away?
While it is time consuming and can take over as a full-time job for many people, having a work at
home job has the best potential to make money online. After all the promises and the marketing
mumbo jumbo about making money online with website that people just click and spend, after all
the explanation of creating content that holds the viewers, after all the work to get the
information out to potential customer you wind up with nothing.
Some of those sites are just plain garbage and most of them are affiliate links to the few
hundred marketing gurus that have the market flooded with information, software and online money
making idea that all promise the way to the golden nugget. Some of the other methods to make
smaller amounts of money online are affiliate marketing on a smaller scale, getting paid to
drive, getting paid to shop, and getting paid to take surveys. Now you know the best route to
take, the methods that put the successful where they are today and the real investments that you
should be applying, to make money online.
If you are looking for an easy way to make quick money online, there is no doubt that network
marketing is the best choice. As you can see, finding out what the best way to make money online
is not as easy as you would think. Making money online is possible and if you have the desire to
do so, you will succeed if you have a definite plan.
Tags:
Affiliate Marketing,
Bells Whistles,
Business Website,
Full Time Job,
Getting Paid To Shop,
Golden Nugget,
Google,
High Risers,
How To Make Money,
How To Make Money Online,
Information Software,
Lots Of Money,
Making Money Online,
Marketing Gurus,
Marketing Tools,
Mumbo,
Plain Garbage,
Scam Artist,
Ways To Make Money Online,
Work At Home Job
Related posts
Posted by admin under Make Money Online | Comments (0)
March 3, 2010
How Do Non-Profits Handle SEM? Straight Talk With The American Cancer Society
I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn’t start with SEO/SEM but I got to thinking how does a non-profit do SEO/SEM?
Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it’s hard to measure.
What you are about to read is an interview with the Director of Online Communications for the American Cancer Society High Plains Division.
Let’s get the formalities out of the way. What is your name and title?
My name is David Neff and I am the Director of Online Communications for The American Cancer Society High Plains Division
What does the director of online communications do?
Basically, my job is to manage all the website design and maintenance including any upgrades as well as any email campaigns we do. This includes any e-commerce that we get into.
Do you do any type of search engine positioning on any of your websites?
Not really. Besides submitting to DMOZ and Google we don’t actively pursue any search engine marketing at this point. Most of our promotions are done through print ads, Internet ads like Google Adwords, banners and stuff like that. We don’t proactively go out and position.
Now, we’ve talked before and you mentioned that the American Cancer Society has a few sites, including some which you are more responsible for. Why doesn’t the Cancer Society invest in positioning?
It’s not on our priority list at this point. We are quite busy promoting our sites through the offline promotion that I mentioned earlier.
Is there a reason that SEM isn’t a priority?
Decisions like that are made at a higher level and it’s not well known how it works. There is no real baby steps that you can take to get into it. In fact they [management] probably don’t even know about it that much. It’s really not on [their] radar screen.
I’ve dealt with large organizations like yours and I’ve found that usually in order to get an SEM campaign off the ground there needs to be an SEM Evangelist on staff. One person that is the spearhead behind the campaign. Has there been anyone in your office trying to push for it?
Not at the moment but I’m seeing results from stuff I’ve talked to you about and the early results are quite impressive. Also, other media I encounter has had me considering it. Maybe 2006 will be the year to start pushing for an SEM campaign.
You mentioned earlier that you do other Internet advertising. What type of Internet advertising do you do for the American Cancer Society?
We’ve done banner advertising on a PDA tool and a ton of the major sites. Finding PDA things that doctors read like http://www.webmd.com and http://www.pdamd.com. We actually contacted http://www.motricity.com as well and we’ve done a lot of ads on a whole bunch of partner sites for a free product, yet we had to pay full price for those ads.
Next, we are planning to sell a golf pass to get you discounted green fees no matter where you golf across Texas. So we will be placing ads for those soon as well. We will also be placing Google ads for these when the timing is right.
As a search engine marketer I know that Google ads are generally pretty good traffic tools. How effective have they been for you in the past?
The Google ads have been really great for us in the past – lots of clicks over the holidays. They have been better than banner ads in some aspects.
What would those aspects be?
Rate of return. We’ve found that some banner ads generated a lot of traffic and interest in the past. We did notice, though, that during the holidays we got lots of views but not as many sales.
So what you are saying is that you are getting better conversion rates on Google ads?
Yes definitely.
Who looks after your Google program?
(Chuckles) I do unfortunately.
Why do you say unfortunately? Is it a difficult job?
No it’s not difficult, it’s just that I only check on it when I get a bill because I have too much other stuff to do. We just don’t have the manpower to properly manage it.
How did you go about choosing keywords for your Google campaign?
We got together in the communications department and sat down and and just started searching. We used the words we thought people would use to search for our product and just made a list.
Then we used the Google sandbox to help with other keyword suggestions and from there we put our campaign together.
So you are satisfied with Google. Is that the only paid advertising engine you use? Or have you/do you use Yahoo?
No, we haven’t had time to investigate or anything like that. I’d like to at some point, but like I said: I’m the only one doing it and I just don’t have the time right now.
How many sites do you look after?
I have nine in all that I look after.
And are all the sites you maintain Cancer related?
No. We have a blogging site called http://www.quitnowblog.org which is for college aged kids. It helps them with quitting smoking and all the pains they go through to quit. The second site is http://www.schoolhealth.info/ – We’ve just redesigned the site and are ready to relaunch it. With that site it is used to get parents involved in kids schools to get kids more healthy. And then there are a bunch of others.
So how are these sites doing?
We’re getting a ton of response to the quit now blog. It seems to be very popular with the target audience we are trying to reach.
With all these sites, do you do cross promotion?
Yes, definitely. When we do a quitnow blog and print campaign for example, we ensure that and print material such as brochures and ads match the site.
For another site we do, http://www.texasgolfpass.com/, it too has been redesigned and matched to posters, brochures and so on. We definitely try and do complete campaigns to ensure the themes are consistent throughout.
So, do you feel they’ve been successful using this branded approach across multiple media?
Definitely. We’ve really stepped it up to ensure that our websites match our print campaigns. It is one of our strong points right now.
What would you like to do differently with your online campaigns?
The main thing would be to investigate Yahoo ads and everyone else out there besides Google but my main challenge is that I don’t have enough time to do that.
I’d also like to investigate search engine optimization but I need to find a way to sell it to management. I need a one page This is why you need to do SEO that I can take to them and show them that we need to do more.
Do you think that your management is resistant to SEO?
No, not really. It’s just an education thing. I need to find a way to show them why it is so important and I don’t know where to start to show them at a non-technical level.
Thank you for your time David, it’s been a pleasure talking to you. One more thing, if there is one thing anyone in our community can do for The American Cancer Society, what would it be?
Gosh, I don’t know. I know we do need help but there are so many areas we could use it. Being a non-profit group, our budgets are always tight. I guess just help us get more well-known. We have all these sites we use to help spread healthy messages, and at the same time we have others we use to help raise money. Any help that we can get for these would be greatly appreciated.
As he said, if there is anything you can do to help out this worthwhile cause, they could really use it. Whether it’s supplying some links to the smaller sites like the golf pass sites or quit now site, if you can use your SEM experience to help get the word out they would really appreciate it.
Tags:
American Cancer Society,
Baby Steps,
Decisions,
Email Campaigns,
Formalities,
Google,
High Plains,
Internet Ads,
Neff,
Non Profit Organization,
Non Profits,
Offline Promotion,
Online Job,
Print Ads,
Priority,
Promotions,
Search Engine Marketing,
Search Engine Positioning,
Straight Talk,
Type Of Search Engine
Related posts
Posted by admin under Help Profit | Comments (0)
February 25, 2010
Home Based Business Computer Idea-how To Profit Big Time From Home
What is the best home based computer business idea to help you start making money? While there are certainly many different opportunities online today, such as Google adsense, selling affiliate products, network marketing, by far the best way to make huge money is to develop your own products.
While many people are making money with other methods, developing your products is by far the most lucrative way to make a lot of money on the Internet. This could be either physical or information products. Here are some important tips and information to help you profit big time from marketing your own products or services.
So what type of products should you develop first for your home based business computer idea? This will be different for every person. Ideally, first start with a niche you have a lot of passion for, and begin with that. While this might not be the best niche, at least start your research with this area.
Well the how tos of market research for your home based computer business are far out of the scope this article, doing your keyword research is by far the most important part for making money on the internet. Quite simply, if the keyword you’re looking for is not being searched enough times, it’ll be useless to develop a product around it, as there wont be enough demand.
The only way to reach people on the internet is through the search engines in order to drive traffic to your site. There could be a huge offline market for a product, but if they arent searching for it online, you wont be able to sell it to them. The best way to make money is to find a starving crowd and satisfy their hunger. If the crowd isnt there, you wont make money with your home based business computer idea.
Once youve found out that there is sufficient demand for certain products, now’s the time to develop it. If you are developing an information product, you want to ask your potential customers what their biggest problem with a particular niche, and work to develop an answer for it.
For this, you could put up a Google Adwords campaign with a sales letter, and asked people what their biggest problems within that niches is, or the biggest question. When you found this answer out, now he can do is developing even around it, and sell that.
You can sell the product via adwords or search engine optimization. Keep in mind that, while search engine optimization certainly the best way to generate traffic as it is all free, Adwords can get you started getting traffic much quicker. While the how tos the developing information products for your home based business are far the scope of this article, hopefully this article is will give you a good head start.
Finally, if you plan on selling physical products, keep in mind that you dont need to be a great marketer; the main skill you will need is search engine optimization, or how to get your site to the top of the search engines for the keyword you want to rank for. Hopefully these tips will give you a home based computer business idea to help get on the right track to making money online.
Tags:
Adsense,
Affiliate Products,
Best Home Based Computer Business,
Best Way To Make Money,
Big Time,
Business Computer,
Business Idea,
Computer Idea,
Google,
Home Based Business,
Home Based Computer,
Home Based Computer Business,
Information Product,
Information Products,
Keyword Research,
Making Money On The Internet,
Network Marketing,
Offline Market,
Pote,
Search Engines
Related posts
Posted by admin under Help Profit | Comments (0)