December 7, 2009
How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.
Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.
1. Which Publications Produce Profits?
When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.
Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.
If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.
In mail order, you can key each ad so that you can measure the resulting sales from each publication.
For example, you could add “Dept. A” to your name or address in the ad to indicate the July issue of a particular magazine. Key it as “Dept. B” for the August issue of the same magazine. “Dept. C” could indicate the July issue of a different magazine you advertise in.
Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.
2. Which Ads Produce Profits?
Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.
If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.
Change only one element in an ad at a time.
For example, if you decide to change the price, don’t change the headline. Otherwise, you won’t know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.
On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.
So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.
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November 17, 2009
Title:
3 Little Known Tips For Shopping For Craft Supplies Online
Word Count:
383
Summary:
Let me ask you a question. Did you ever think that the internet would become so powerful and pervasive, that even craft supplies would turn into big business online? Neither did I. But it’s true. You can actually find just about any type of craft supplies that you are looking for if you look hard enough through the different search engines (or your local retail store). However, there are a few big sites that you might want to peruse the next time you are considering buying cr…
Keywords:
craft supplies, wholesale craft supplies, discount craft supplies
Article Body:
Let me ask you a question. Did you ever think that the internet would become so powerful and pervasive, that even craft supplies would turn into big business online? Neither did I. But it’s true. You can actually find just about any type of craft supplies that you are looking for if you look hard enough through the different search engines (or your local retail store). However, there are a few big sites that you might want to peruse the next time you are considering buying craft supplies.
1) Amazon. Amazon has recently (during the last few years) expanded their reach into the far corners of the internet. By this, I, of course, am referring to the fact that a lot of online merchants sell through Amazon.com’s website. If you are searching for ‘leather craft supplies,’ Amazon might not have what you are looking for in stock. However, Amazon might have a partner retailer who sells their leather craft supplies and lists their goods on Amazon. Consider Amazon like a giant retail search engine that lists items from all sorts of different companies besides themselves.
2) Ebay. Ebay is a great place to find close out merchadise. By this, I mean that companies go bankrupt and have fire sales. A lot of these sales have moved online and therefore you might be able to get a really good deal on some merchandise that is being auctioned off on the world’s biggest auction site.
3) Retailers’ own websites. Many of the well known craft sites like Michael’s have their own websites. These sites often have great bargains on merchandise that’s also found in their retail stores. However, even these retailers need to occasionally close out some big lots of merchandise. The web is a perfect place to do exactly that. With no real overhead costs (besides the website’s operation), many of these big retailers will use the web to move a large amount of product really quick. Of course, the retailer needs a mail order, or store pickup, set up to do this, but most do. Check your local retailer’s website, you might be surprise.
There is a lot more to craft supplies’ shopping than first meets the eye. Learn all about how to shop for crafts, there is an entire world waiting for you online.
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